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Shares of Novo Nordisk fell by up to 7% following their announcement of growth ambitions in the obesity medication market, where they plan to launch more than five new drugs by 2030 and achieve sales exceeding $23 billion by 2035. Despite the company's insistence on its competitive capabilities in a increasingly crowded market, the response to the announcement was a decline, and growth forecasts between 2026 and 2030 remain in line with the sector.
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