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The article focused on the announcement of the new visual identity for the celebration of Saudi Arabia's 96th National Day, under the slogan "Our Pride is Our Nature." The identity is built around six core values: courage, vision, authenticity, determination, generosity, and hospitality. It portrays Saudi society by combining heritage and modernity in the visual design. The goal of the identity is to unify the use of visual elements across all media materials and events, while establishing national values visually through a reflection of cultural heritage—using the Saudi script and motifs inspired by traditional textile arts. It serves as a unified reference for governmental and private entities during the celebration on September 23rd. The identity also continues to feature the slogan "Our Pride is Our Nature" for the second year, emphasizing the representation of national values through a modern and unified vision.
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