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Crown Prince Mohammed bin Salman of Saudi Arabia launched the first editions of "Sira" cars under the name "ExoBot," as part of the kingdom's strategy to develop the automotive industry and diversify the economy in accordance with Saudi Vision 2030. The vehicle includes two main categories: sedans and SUVs. It is part of a plan to produce seven versions over five years at a facility considered the largest of its kind in the Middle East and among the most advanced globally. The company is expected to contribute approximately $8 billion to Saudi GDP and reduce the trade deficit by $21 billion, while creating direct and indirect jobs until 2034, thereby enhancing the kingdom's position in the global automotive industry.
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