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Crown Prince unveils Exobot cars
Crown Prince Mohammed bin Salman launched the first car from "Ser National Cars" named "ExoBot," as part of Saudi Arabia's strategy to develop the automotive industry within Vision 2030. The vehicle is part of a plan to produce seven different models over five years, available in sedan and four-wheel-drive versions, with a design inspired by Saudi heritage. It is manufactured at the largest automobile manufacturing complex in the Middle East, located in King Abdullah Economic City. This initiative is expected to contribute over 30 billion riyals to the local economy, reduce the trade deficit by approximately 80 billion riyals, and create direct and indirect job opportunities by 2034, strengthening Saudi Arabia's position as a regional and global leader in the automotive industry.
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