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ExoBot Sets Up New Saudi Fleet
Saudi's "SIR" company launched its first two cars of the new "Xzobot" brand on September 21, 2026, as part of an ambitious plan to develop a fleet featuring seven models over five years. The vehicles range from sedans to SUVs, with expectations of adding models in different sizes and drive systems to meet market needs. The company aims to build a flexible factory capable of producing multiple models, having signed agreements exceeding 3.7 billion riyals to support the local supply chain, which seeks to achieve a Saudi-made materials and components ratio of up to 45% by 2034. This project marks the beginning of a strategic shift toward a national multi-product car brand, with investments to enhance manufacturing and technological capabilities. It aims to support the national economy by creating 30,000 jobs and increasing the sector’s contribution to the GDP to more than 30 billion riyals by 2034.
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