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Crown Prince Mohammed bin Salman launched the first products of the national "Seer" Motors company, which is the "Ezipot" vehicle available in two versions: sedan and four-wheel drive. This step comes as part of Saudi Arabia's strategy to develop the automotive industry and strengthen its global position, with plans to produce seven different models over five years. It is expected to contribute more than 30 billion SAR to the GDP and create jobs by 2034. The vehicle is domestically designed, and its production facility is the largest in the Middle East. It supports Saudi Arabia's Vision 2030 to diversify the economy and attract investments.
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