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Saudi-Turkish alliance transforms Hajj services
The article discusses the cooperation between Saudi Arabia and Turkey in the field of Umrah services. A meeting was held in Jeddah with the participation of officials and experts from both countries, aiming to develop and improve the organization of Umrah trips in line with Saudi Arabia's Vision 2030. The participants discussed launching incentive programs to host pilgrims during off-peak periods, in order to ensure sustainable flows throughout the year. Additionally, the Nusk Council was launched, and digital and service solutions were showcased to enhance the performance of the rituals, as part of efforts to reinforce Saudi Arabia's leadership and improve the experience of Turkish pilgrims.
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