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The article highlights the challenges faced by new cafes during their first year, where reasons for closures often recur, such as the lack of a thorough feasibility study, accumulated fees and violations, and intense competition that depletes the necessary liquidity for development and marketing. Experts have confirmed that the main obstacles are related to improper cost calculation, building the business idea based on the success of another project without a detailed market analysis, and the absence of a distinctive brand identity. It also warns of the impact of poor employee management and inadequate financial planning on the sustainability of cafes, emphasizing the importance of establishing a clear identity, high product quality, and consumer appeal—especially amid market saturation and an increase in copycat ventures. Early assessment of financial and operational performance is considered essential, particularly when controlling costs becomes difficult and debts accumulate, in order to save the projects before it’s too late.
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