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The article discusses the "Attention: Don't Get Lost" campaign launched by the Saudi Charity Association for Alzheimer's Disease on the occasion of World Alzheimer’s Month. The campaign aims to raise awareness about Alzheimer's disease and ways to prevent it. The association has participated in more than 300 awareness and educational initiatives, including lectures and community events involving doctors and experts. These efforts emphasize the importance of distinguishing between normal forgetfulness and early disease-related changes, as well as the significance of early diagnosis to benefit from treatment options and reduce disease progression. Estimates indicate that there are approximately 130,000 people affected by Alzheimer's in Saudi Arabia, with high global prevalence rates among dementia cases, highlighting the need for comprehensive preventive and community awareness efforts.
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