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Source:
الوطن
The situation speaks louder than words
The article addressed the importance of professional institutional communication in government and semi-government entities, explaining that dealing with criticism varies between institutions. Some reject criticism and treat it as an insult, while others ignore it. Meanwhile, some professional organizations engage with critics by providing clear evidence and transparent data, which benefits everyone and fosters trust. In this context, a comparison was made with Saudia Airlines, which demonstrated a successful model of data-driven transformation. This included establishing the largest aircraft maintenance center in the region and utilizing artificial intelligence to improve performance and passenger experience. The article emphasized that the focus should be on enhancing the traveler's experience by developing an integrated system managed by the company, ensuring high competitiveness and strengthening the Kingdom’s position as a regional and international aviation hub.
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