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Starbucks plans to close 250 stores in North America this week, accounting for about 1% of its total outlets, as part of a strategy to enhance financial performance and improve the customer experience through a review of unprofitable or underperforming locations. This move follows a similar closure of roughly the same number of stores last year, which brought the total number of branches in the region down to 18,371 in the last quarter of the fiscal year, from 18,734 a year earlier. In addition to closures, Starbucks is renewing its investment in store design, aiming to upgrade at least 1,500 outlets by the end of the 2026 fiscal year, with an accelerated renewal pace in 2027, to create a warmer and more comfortable atmosphere for customers.
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