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The article discusses the launch of the "Ambassadors of the Homeland" Award by the Friends of Saudi Arabia Association in the Eastern Province. The initiative aims to prepare high school and university students to represent Saudi culture in front of visitors and tourists to the Kingdom. The program includes an intensive training course lasting 30 hours that focuses on developing intercultural communication skills and cultural intelligence. Additionally, students participate in creative projects such as a short film, a volunteer portfolio, and a digital impact project. Prizes worth up to 50,000 SAR are awarded. Fifty teams from the Eastern Province are accepted into the competition, with all stages conducted in English. The competition employs a points and motivation system based on "learning through application," with the goal of cultivating young leaders capable of showcasing national pride in a meaningful way. The event concludes with a ceremonial closing in March 2027, following phases of training, evaluation, encouragement for volunteering, and creative projects.
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