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The article highlights the ongoing efforts to enhance Al-Ula Province's status as a global tourist destination, thanks to its centuries-old cultural heritage, diverse natural and cultural attractions that encompass archaeological sites, rock formations, and oases. Al-Ula is considered one of the most important destinations in Saudi Arabia, home to UNESCO World Heritage sites such as Al-Hijr (Madain Salih). It features a blend of history, art, and natural environment. The area hosts various events, while its hospitality facilities and services are continuously developing, boosting its international reputation. Al-Ula also plays a part in Saudi Arabia's Vision 2030 for the tourism sector.
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