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Al-Ula has won the Gold Award in the Responsible Tourism with Positive Impact on Nature category at the 2026 Responsible Tourism Center Awards, in recognition of its approach focused on protecting natural ecosystems within the framework of responsible tourism development. Its efforts included dedicating more than half of the 22,600 square kilometer area to natural reserves, planting over 500,000 native trees, and launching more than 1,500 wild animals. The Al-Ula awards reaffirm its strategy of placing nature and wildlife at the core of its development plans, in collaboration with scientists and international environmental protection organizations.
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