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Pepsi and Coca-Cola Collaborate Significantly
Rugby star Jarom Luai will be signed to two separate contracts with two globally competitive companies: Pepsi and Coca-Cola. While he will continue to represent Pepsi as a personal brand in Papua New Guinea under a five-year contract, Coca-Cola will be the official sponsor of his new team, the Papua New Guinea Swamp Kings, with its logo appearing on the team's jerseys starting in 2028. The deal is valued at over five million dollars and could be among the highest sponsorship agreements in the Australian league. This arrangement demonstrates that the two companies are investing independently, as each holds distinct rights, allowing both sponsors to be present around the player without conflict. Both agreements aim to boost each company's presence in a prominent sports market, leveraging Luai's fame in rugby.
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