24 Hrs
Source:
الاقتصادية
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Roshen clubs must appoint full-time marketing officials
The Saudi Pro League Association has mandated that league clubs provide official content on their websites in both Arabic and English, and activate accounts on at least three social media platforms, including a dedicated independent account in English. This is a requirement to meet the new marketing standards and avoid penalties that could include depriving clubs of their local and Asian licenses. Additionally, strict timelines have been established for updating club news before and after matches, publishing match results within two hours, and updating information prior to the start of the season and competitions. The association emphasized the need to appoint a full-time marketing officer and a commercial officer, clarifying the responsibilities of each. The marketing officer will be responsible for developing the marketing strategy and maintaining the club’s identity, while the commercial officer will focus on creating new revenue streams, managing partnerships, and promoting products. Penalties for non-compliance start at 200,000 SAR and can reach up to 400,000 SAR in case of repeated violations. The association also has the authority to revoke licenses from clubs that fail to adhere to these requirements.
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