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Brazilian football clubs are facing a financial crisis following the prohibition of sports betting, which had been a primary source of sponsorship, with companies spending around $212 million in 2025. Brazilian President Luiz Inácio Lula da Silva issued a provisional order banning fixed-odds gambling, including online games, leading to the termination of sponsorship contracts that linked companies to clubs—particularly those related to shirt sponsorships and advertisements, valued at over 1 billion Brazilian reais. Flamengo is the most affected club, with an annual deal worth approximately 268.5 million reais with Betano, and is expected to incur losses of around 430 million reais next year. The sector is also experiencing broad impacts, including increased competition for alternatives and new sponsors, declining revenues, and ongoing challenges in rearranging existing commercial commitments.
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