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The article focuses on the influential power of WhatsApp compared to trending topics in shaping public opinion. It explains that information spreads via WhatsApp in a less visible way but one that feels closer and more trustworthy, as messages come from known individuals, family members, or friends. This makes it highly effective despite low public engagement or numbers. The article also highlights that information can change course and gain widespread resonance through re-sharing, reinforcing the importance of personal connections and trust. However, it warns against using WhatsApp for exploiting this trust through digital scams, where fraudsters can impersonate trusted individuals. Overall, the piece emphasizes that WhatsApp’s strength lies in its intimacy and ability to foster trust, making it a powerful tool in shaping opinions amidst the declining influence of traditional platforms in establishing credibility and engagement.
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