Mbappé and Jamal vie for Ballon d'Or
The Ballon d'Or has always been one of the most prominent individual awards in football, but the 2026 campaign witnessed an unprecedented media buzz. Players themselves began publicly defending their right to be nominated and engaged in a promotional and economic battle to prove their superiority. Expectations grew around candidates like Kylian Mbappé and Ousmane Dembélé, with a wave of media statements and interviews emerging. Meanwhile, the award criteria focused on individual performance and stats, sometimes at the expense of team achievements. This inflation of media campaigns is seen as evidence of the award's role as a tool to stir imagination and media pressure, and of how it influences the voting process. Ultimately, however, the results remain linked to the players’ performance and statistics, not just publicity campaigns or fame.
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