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iPhone 18 Pro sales in China increased by 12% year-over-year during the launch week, helping Apple to dominate the smartphone market in the country with a 33% share in the thirty-eighth week of 2026. Despite a more than 10% annual decline in smartphone sales since July 2026 due to weak demand and rising memory costs, the release of new products and higher prices have created an opportunity to boost iPhone sales, especially since the delayed release of the standard iPhone 18 prompted some consumers to switch to the more expensive Pro versions. Experts anticipate a decline in sales during the fourth quarter, as rising costs continue to impact the market.
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