3 Hrs
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الاقتصادية
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Premier League Sponsorships Rise to 444M
After the ban on sponsorships of betting companies on the jerseys of Premier League clubs, shirt sponsorship revenues increased by 8% to £444 million. The clubs replaced suspended contracts with new deals from other sectors such as finance, technology, and tourism. Eight clubs replaced their betting sponsorships, which totaled £67 million, with contracts worth £75 million, resulting in an increase of £8 million. Major clubs like Arsenal, Chelsea, and others also boosted their revenues through renewed agreements with international partners. Meanwhile, betting companies reduced their expenditures from £155 million to £63 million, shifting some of their spending toward other areas like training wear and sleeves. Despite the decline in betting companies’ spending, they still dominate the sponsorship market, accounting for 13% of new sponsorship deals, reflecting a shift in the advertising landscape within British football.
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