Shifted When "Why?" Appeared
The article discusses the shift of journalism from the traditional print model to the digital one, emphasizing that digital transformation does not signal the end of journalism but rather an essential step to reinforce its content. It highlights the importance of a continuous presence and interaction with the audience as fundamental. The writer asserts that real transformation depends on changing organizational culture, developing journalists' skills, and leveraging the power of digital archives to revisit history and connect the past with the present. Additionally, it underscores that trust and legacy are the qualities that distinguish esteemed institutions, which should focus on establishing direct relationships with their audiences while maintaining journalism's core functions of verification, interpretation, and documentation in the digital environment.
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