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Saudi entities reshape business tourism
The article discusses the transformation of the concept of "business tourism" in the Kingdom of Saudi Arabia, where companies and national entities are increasingly organizing their meetings and training programs at domestic tourist destinations instead of offices or international travel. This shift involves hosting meetings in locations such as Al-Ula, Diriyah, and the southern mountains, combining work with tourism experiences. The goal is to enhance communication and stimulate innovation among employees and leadership. This approach links professional activity with cultural and environmental experiences and supports the Kingdom’s vision of developing business tourism in a way that integrates work and leisure, reflecting economic maturity and national tourism development. It also creates an inspiring environment for creativity and fosters a strong connection with domestic destinations within an integrated system.
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