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The Ministry of Interior in Saudi Arabia has launched the "Blag" initiative to enhance security awareness and encourage the community to report practices that threaten public safety. The initiative aims to increase community involvement through the submission of creative ideas and awareness content via platforms such as the Unified Security Operations Center (911) and the "Kulluna Amn" (We Are All Security) app. The campaign will run for 60 days starting from October 4, 2026, and promotes the production of video clips, infographic designs, and creative works to strengthen security culture and support the community's role in safeguarding safety.
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