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The article focused on the musical heritage and folk arts in Saudi Arabia, highlighting the investment in and development of this heritage through the revival of the song "Salam Salam Ya Ahl Jeddah" on the occasion of the Gulf 27 Championship. The song achieved widespread popularity on social media platforms and emphasized the city's cultural and touristic identity. The article also discussed the importance of integrating traditional folk arts such as the Saudi Ardah, Al-Mizmar (flute), and camel poetry into tourism strategies, noting their inclusion on UNESCO’s list of intangible cultural heritage. It underscored the significance of protecting this heritage to enhance tourism and promote sustainable development in the region.
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