Words Becoming a Commodity
The article discusses the changing image and purpose of modern media, which has shifted into a trading tool focused on attracting viewers and generating profits through sensationalism and catchy headlines, rather than emphasizing credibility and providing genuinely valuable content. The writer highlights that advertisements and platforms reward content that keeps users engaged for the longest possible time, leading to a decline in the role of the media message and ethics. Although funding is necessary for the existence of media outlets, the problem arises when profit becomes the sole goal, affecting the credibility of the media and threatening the building of trust with the audience. The public has become more aware and capable of distinguishing truthful content from content driven by commercial interests. The core issue is that the quality of the media depends on how much the trader (or media entity) adheres to its values and respects the audience's intelligence while maintaining its credibility.
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