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Employees Lose Trust in Management
The article discusses how trust and credibility influence the success of digital transformation processes within organizations. It points out that employees do not resist change randomly but are influenced by past experiences that have undermined management's credibility and promises. Studies indicate that repeated changes without tangible results lead to change fatigue and decreased commitment, causing employees to become less trusting and to hold negative opinions about the organization's intentions. Therefore, success in digital transformation relies on building ongoing trust through commitment and delivering on promises, while avoiding excessive announcements of major changes without a clear end in sight. Ultimately, organizations need to be honest with their employees and carefully consider new strategies before launching them to ensure their acceptance and effectiveness.
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