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A Destination for All Connects with Youth
The transformation of the Saudi International Falcon and Hunting Exhibition involves expanding its concept to include a broader audience, moving beyond the traditional falconer crowds alone. The goal is to make the exhibition a destination that combines falcons, heritage, arts, and adventures, thereby attracting visitors from diverse backgrounds without losing its core identity. Success focuses on broadening the circles associated with the event without distorting its original essence, which has helped attract over 700,000 visitors annually. It underscores that genuine expansion depends on building a clear and understandable experience from the very beginning, allowing the audience to grow while maintaining the event’s core spirit.
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