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Crown Prince of Saudi Arabia, Prince Mohammed bin Salman, launched a national blood donation campaign for 2026, shortly after donating blood himself to raise awareness about the importance of voluntary, regular donations and to support achieving self-sufficiency in blood units for those in need within the Kingdom. The campaign aims to increase donation rates and to provide safe, sustainable blood supplies to meet patients' needs, especially in emergencies, for cancer patients, and those with blood diseases. In 2025, the Kingdom's number of donors exceeded 900,000, setting a record as the largest in the history of blood banks, with a 100% voluntary donation rate, benefiting over 63,000 people from the blood units provided by the campaign.
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