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The Ministry of Finance, represented by the Financial Communication and Knowledge Center "Matmam," has launched the fourth edition of the "Matmam Ambassador" program, aimed at promoting financial literacy among students. The program includes training 150 ambassadors—both male and female—through the preparation of 20 schools and the implementation of over 400 awareness initiatives and activities. Its goal is to reach more than 8,000 beneficiaries and to expand the reach of financial messages via social media to over 1.2 million people. The program focuses on developing skills in saving, entrepreneurship, investing, fintech, and methods of protecting against financial fraud, while also empowering students to serve as ambassadors in spreading financial literacy within schools and the community.
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