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Crown Prince Sets Role Model for Giving
The Crown Prince of Saudi Arabia, Prince Mohammed bin Salman, launched the 2026 National Blood Donation Campaign under the slogan "Inspiration and Giving." He personally donated to support the inspiring leadership model and to strengthen the culture of voluntary community giving. The campaign emphasized the importance of achieving health sovereignty by securing a strategic stockpile of blood and its components, dismantling community hesitation to increase voluntary donations, and fostering cooperation between government institutions and society. The campaign achieved record-breaking successes, with the total number of donors surpassing 900,000. For the first time, the donation rate exceeded 85%, and donations helped save the lives of more than 63,000 patients in emergency and critical surgeries, in addition to treating 10,000 cases of severe bleeding and related illnesses. This reflects the humanitarian and strategic impact of the campaign in supporting the Saudi healthcare system and promoting the concept of social responsibility.
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