Saudi-Swiss watch brand hits 1 million CHF in a minute
The Saudi Swiss watch brand "Furlan Mery" achieved remarkable success after launching its funding campaign, with order values reaching one million Swiss francs (approximately 4.5 million SAR) within the first minute of the campaign on the Kickstarter platform. The project began with less than 400,000 SAR in capital and has successfully produced and distributed over 55,000 watches over five years, with sales exceeding 50,000 watches and expansions into more than 100 countries. The campaign managed to raise 75,000 francs in just 35 seconds, leading to increased demand for its rare editions. Some of its watches are sold on the secondary market at two to three times their original price, attracting a large audience of watch enthusiasts and investors, especially for the complex-designed and scarce editions. The brand aims to expand globally, with plans to open its first store in Diriya, Saudi Arabia, in 2028. Additionally, it plans to develop a women’s collection and establish a watchmaking institute within the kingdom, with the goal of becoming among the top 15 watch companies worldwide within five years.
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