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Sports Union CEO urges more activity at Leaders Week
The activities of "London Leaders Week 2026" focused on promoting physical activity and making it a part of daily life, highlighting Saudi Arabia's efforts in this area as part of Vision 2030. The percentage of Saudis engaged in physical activity increased from 13% in 2018 to 48.2% in 2022, with a goal of reaching 59.1% by 2025 through encouraging daily practices and developing major events such as the Riyadh Marathon, which saw the number of participants rise from 10,000 in 2022 to over 50,000 in 2026. The event also emphasized the importance of commercial partnerships to support community engagement and discussed the future of the sports sector, including technology, sponsorship, and audience engagement.
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