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Lìb Exhibition Spurs Global Economy
The "LEAP" event is a global economic platform that was launched in Riyadh in 2022. It has experienced rapid growth, reaching its fifth edition with the participation of over 1,800 tech companies, 1,900 investors, and 600 startups, attracting more than 201,000 attendees from around the world. This event has resulted in investment flows totaling nearly $15 billion, the development of data centers and artificial intelligence solutions, with direct revenues estimated at $820 million by 2025, and a total economic impact exceeding $1.9 billion since its inception. LEAP serves to invigorate sectors such as hospitality, transportation, and services, while also enhancing Saudi Arabia's position as a hub for attracting global investments in technology and AI. The Kingdom is moving toward adopting an "AI First" approach in its services and products. The event is also expected to contribute to the growth of the event management market, projected to increase from approximately $9.45 million in 2024 to over $19.5 million in 2033, leveraging smart technologies like RFID and NFC to reduce costs and boost revenues. Additionally, an advanced digital interaction ecosystem supports increased individual spending and improved service delivery.
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