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The article focuses on the phenomenon of "brain decay," resulting from excessive consumption of superficial content online. It describes a state characterized by a decline in the ability to focus and engage in deep thinking, caused by constant distraction from short clips and algorithms that favor quick content. The article explains that this behavior harms creativity, diminishes the quality of discussions, and leads to social isolation, especially in social and work environments. It also points out that these effects can be reversed by reducing usage and adopting daily discipline. The term has become a global phenomenon after being widely discussed in media and research.
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