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الاقتصادية
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Sports rights surpass $65B, with 39% for football
The global value of sports broadcasting rights reached $65.8 billion in 2026, reflecting a 15% year-on-year growth, with football accounting for 39% of that at $25.4 billion. Despite the rising revenues, forecasts indicate a relatively steady situation in the coming years, with revenues concentrated in a limited number of competitions and major markets—particularly the American market, which captured 53.9% of the global value thanks to the massive deals for the NFL and NBA. The data highlight that the sports broadcasting market faces challenges related to the volatility of international tournaments and the impact of changes in contract negotiations, with projections suggesting a decline in value to $62.2 billion in 2027 before resuming an upward trend in subsequent years.
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