10 Hrs
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الاقتصادية
EuroLeague value to grow €7.9bn
The 10-year action plan announced by the EuroLeague Basketball has reduced its expectations for a significant increase in the value of clubs and the league. It is now anticipated that the value of clubs will triple to reach €5.4 billion, while the league's overall value is expected to grow to about €8 billion over the next decade. Additionally, commercial revenues are projected to rise to €648 million by 2036. This strategy aims to expand the competition through the development of brand-based models, with potential formats planned for 2027 and 2031. The plan also shows openness to collaborating with the NBA, despite previously rejecting a proposal from the American league, and continues to pursue its own project regarding an American-style league in Europe, potentially leading to direct competition between the two entities.
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