3 Hrs
Source:
الاقتصادية
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Global sports deals feature 40% with investors
The global sports sector has experienced significant activity as its appeal for investment continues, with approximately 499 deals completed by mid-2026. Of these, more than 40% involved financial investors, and 42% were international. Investments were mainly allocated to clubs, teams, and sports facilities (41%), followed by sports technology and media (22%), and sports products and apparel (19%). Concerning major tournaments like the 2026 World Cup, the study indicated that event revenues did not translate into high net profits, as high marketing costs put pressure on profit margins. Additionally, investors are shifting from purchasing individual clubs toward supporting leagues and platforms, with increasing investments in integrated software solutions to improve club operations and enhance fan engagement.
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