11 Hrs
Source:
الاقتصادية
Saaha to enter Saudi sports market
Former French footballer Louis Saha is aiming to enter the sports market in Saudi Arabia through a joint venture between his companies, "AxisStars" and "KiiMasters." The goal is to empower athletes professionally and transform their influence into a source of income and sustainable community value. "AxisStars" focuses on managing commercial opportunities for athletes and artists, providing consulting services and educational programs to help them make well-informed career decisions. Meanwhile, "KiiMasters" aims to convert the impact of these personalities into income through a subscription-based membership system. Saha is seeking to introduce a unique business model in the region through partnerships with Gulf investors.
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