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The article highlights the cultural and heritage role of private museums in the Asir region of Saudi Arabia. These museums document heritage collections that reflect the region’s diverse social and geographic life, such as ancient tools, weapons, coins, and traditional clothing. This contributes to preserving the historical memory and stimulating cultural tourism. The figures indicate that by the end of 2025, the number of private museums in Asir reached 22, accounting for approximately 18.6% of all licensed museums nationwide. There is variation in the size of their collections and their digital presence, as over 60% lack websites and 66% do not manage social media accounts. It is recommended to contact the museums in advance for reservation purposes and to plan visits, along with the need to improve digital presence and develop methods of presentation and documentation to enhance heritage sustainability and increase visitor engagement.
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