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Riyadh Season Grows to $3.2B Brand
An article describing the transformation of Riyadh's streets during the nights of the Riyadh Season, where they turn into an open-air stage with lights and music. The site attracts millions of visitors as part of strengthening the cultural and entertainment identity of the Saudi capital since the launch of the Riyadh Season in 2019, which is a key goal of Saudi Arabia's Vision 2030 to increase the city's appeal and diversify its events.
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