24 Hrs
Source:
الاقتصادية
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8% rise in club shirt sponsorship revenue dominated by financial services
The financial services sector experienced a significant surge in club sponsorship deals across Europe's top five leagues, increasing its total agreements from 15 to 21 during the 2026/2027 season, making it the largest among all sectors. This increase led to an 8% rise in shirt sponsorship revenue, reaching £444 million. The most prominent deals included Emirates with Real Madrid and Arsenal, Etihad Airways with Manchester City, and Qatar Airways with Paris Saint-Germain. Additionally, betting companies' agreements declined from 14 to 4 following the English Premier League’s decision to ban betting logos on shirts, although this was offset by new, higher-value contracts. This reflects market adjustments and changing sponsor behaviors, with the number of sleeve sponsorship deals rising to 85, and the financial services sector outperforming others in terms of number of agreements.
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