13 Hrs
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الاقتصادية
Source: الاقتصادية
13 Hrsالاقتصادية
Source: الاقتصادية
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La Liga sponsorship reached a record value of $1.4 billion, up 3.9% from the 2025–26 season, despite the number of deals falling 7.2% to 657—a shift toward fewer, higher-value partnerships. Real Madrid and Barcelona account for 71.1% of the market value of club sponsorships, while Emirates’ renewed sponsorship deal with Real Madrid is worth €100 million a year. The league also secured domestic broadcasting agreements for 2027–2032, and the technology, media and telecommunications sector has grown by 27.6% annually since the 2020–21 season.
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