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Source:
الوطن
TikTok Boycott’s Impact
The Saudi TikTok boycott coincided with changes in the app’s metrics between October 27 and 30: its average rating fell from 3.8 to 3.7 stars, and it dropped from second to eighth place in the Entertainment category, while the displayed number of ratings rose from 2.6 million to 2.8 million. However, no data was available to confirm a decline in active users, viewing time, or advertising spending. Nor was there a documented response from the platform to complaints about Saudi content being removed or restricted. As a result, the campaign’s economic impact and its effect on platform policies have yet to be confirmed.
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