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Source:
الوطن
Trend Attention Battle
Fatima al-Muzaini explains that the attention industry has become a tool in political conflicts: influence campaigns may inundate audiences with repeated messages to distract them and encourage them to circulate those messages, while platform algorithms help amplify content that provokes anger and curiosity. In 2020, the Oxford Internet Institute documented organized social media influence campaigns in 81 countries, while a 2016 RAND study examined the tactic of flooding audiences with a steady stream of messages across multiple channels. The writer urges readers to ask why each trend emerges and where its narrative comes from, and to distinguish between an issue that is genuinely important and one inflated by the noise—so they can preserve their independence of attention.
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