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الاقتصادية
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الاقتصادية

2026-11-05T15:40:03.881Z

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AI Erodes Website Share

AI Erodes Website Share

AI tools such as ChatGPT and Google’s summaries are increasingly answering users’ questions, reducing clicks through to websites and threatening the revenues of content and media companies. Search-engine referrals to Reddit have exceeded one million a week, while its stock has fallen 29%. Meanwhile, the share of People magazine’s readers arriving through search has dropped from 70% to 20% over five years, prompting the company to lay off 6% of its staff. eMarketer estimates that the click-through rate to external sites will fall from one-half to one-third. AI answers now appear in more than 50% of Google searches, amid warnings that publishers and small businesses will be harmed and answer quality will decline.

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