الاقتصادية
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AI tools such as ChatGPT and Google’s summaries are increasingly answering users’ questions, reducing clicks through to websites and threatening the revenues of content and media companies. Search-engine referrals to Reddit have exceeded one million a week, while its stock has fallen 29%. Meanwhile, the share of People magazine’s readers arriving through search has dropped from 70% to 20% over five years, prompting the company to lay off 6% of its staff. eMarketer estimates that the click-through rate to external sites will fall from one-half to one-third. AI answers now appear in more than 50% of Google searches, amid warnings that publishers and small businesses will be harmed and answer quality will decline.
Notice: This Is an AI-Generated Summary
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