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A review of TikTok’s U.S. privacy policy, updated on July 15, 2026, found that the app may collect information beyond views and likes, including battery status, device settings, and keystroke patterns. It may also collect users’ content as they create it, even if they don’t save or post it. The policy also mentions collecting messages and using watch time, interactions, and device settings to predict users’ interests and rank content, as well as infer characteristics such as age and gender. Specialists said claims that the app runs more than 25 AI models, can determine users’ sleeping positions, or analyzes deleted text require independent technical evidence. They noted that technical capability does not prove the app actually uses these features, and that the policy in question applies to the company’s services in the United States.
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