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Source:
الوطن
Saudi Hospitality Travel
Tourism Minister Ahmed Al-Khateeb launched the “Northern Route” as part of the Saudi Winter 2026 program. The 1,200-kilometer journey runs from Riyadh to Jubbah in Hail, with 16 stops across the Riyadh, Qassim and Hail regions. The route features more than 130 experiences, including historic villages, desert adventures, rural and cultural activities, local cuisine and handicrafts. Along the way, visitors can enjoy Saudi hospitality and connect with local communities. More than 335 tour guides and 21 destination management companies are helping organize the experiences, with plans to develop the route and add new sites and activities.
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