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Source:
الوطن
Al-Ahsa Agri Value Limits
Challenges in digital marketing, weak intellectual property protection, and limited product development constrain the economic value of Al-Ahsa’s agricultural crops despite strong production. Sales channels remain traditional, and around 80% of the date market is concentrated in the Khalas variety and two others. Sadiq Al-Ramadan, chair of the Agricultural Development Committee at the Al-Ahsa Chamber, called for protecting the identity of local products, expanding digital marketing, and turning innovations in crops such as dates, rice, onions, garlic, and sesame into businesses and brands. He also stressed the need to develop ways to address the moisture in Khalas dates and extend their shelf life so they can compete with dry dates, citing the success of Al-Ahsa dried lime in becoming a commercial activity and inspiring new products.
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