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Source: الاقتصادية
1 Dayالاقتصادية
Source: الاقتصادية
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China’s month-long Singles’ Day shopping season is testing AI’s ability to persuade consumers to buy through chatbot recommendations, complete transactions, and virtual clothing try-ons, as well as through the promotion of smart toys and robots. Chatbots accounted for about 5% of Douyin purchases made through their links in October, rising to more than 20% for purchases that involved comparison shopping. JD.com’s assistant attracted about 80 million users—more than three times last year’s figure. Sales during the season rose 2.4% between October 7 and 31, but it remains unclear whether AI is boosting overall spending, despite strong sales growth for some AI products.
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